Samro Music Business & Entertainment Management
- Description
- Curriculum
- FAQ
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Course Overview
The Music Business and Management course is comprehensive 8 week learning program designed for music industry entrepreneurs. Covering copyright law, IP ownership, physical and digital distribution, aggregation as well as Joint work and collaborations agreements, Royalty and Earning structures, and Marketing and Distribution, this SLP will equip the music industry working professional with all the skills they need to:
- Manage Master, Sync, Publishing and Mechanical royalties. Understand copyright law as it applies to music rights ownership.
- Understand digital content royalties and income structures. Manage licensing of music and other digital content.
- Administer IP rights and copyright ownership with CMOs like SAMRO, SAMPRA and CAPASSO.
- Successfully distribute, market and manage their digital music assets.
- Understand income lines and how music can be monetized across platforms like Spotify, Youtube, Apple music and others.
- Manage artist bookings, live shows, logistics and touring.
Key Outcomes
- Master Royalties and IP Rights Management Learn to effectively manage master, sync, publishing, and mechanical royalties, ensuring correct revenue streams for artists and content owners.
- Understanding Copyright Law Gain a solid understanding of copyright law, intellectual property (IP) ownership, and how it applies to music rights and content distribution.
- Navigate Digital Royalty and Earnings Structures Develop the skills to manage digital content royalties, income streams, and licensing across various platforms like Spotify, YouTube, and Apple Music.
- Administer Rights through CMOs Learn how to administer copyright ownership and royalties with collection management organizations (CMOs) such as SAMRO, SAMPRA, and CAPASSO.
- Marketing and Distribution Build strategies to distribute, market, and manage digital music assets efficiently across physical and digital channels.
- Manage Artist Relations and Touring Logistics Acquire practical knowledge in managing artist bookings, live shows, logistics, and touring, ensuring seamless operations for live events.
- Collaborations and Joint Work Agreements Understand and apply joint work and collaboration agreements, ensuring fair distribution of rights and earnings among involved parties.
This course prepares participants to thrive in the modern music industry with comprehensive skills in business management, legal structures, and content distribution.
Career Opportunities
Career Opportunities after Completing the Music Business and Management Course:
- Music Licensing Manager Oversee licensing agreements for music in films, TV, commercials, and digital platforms, ensuring correct royalty distribution.
- Artist Manager Represent and manage artists, handling bookings, tours, promotions, and contracts to build successful careers.
- Digital Distribution Specialist Manage the release of music across streaming platforms like Spotify, Apple Music, and YouTube, optimizing revenue and visibility.
- Copyright and Royalty Administrator Work with collection management organizations (CMOs) like SAMRO and CAPASSO to ensure accurate royalty payments and IP protection.
- Music Marketing Coordinator Develop marketing strategies for music releases, including digital campaigns, social media promotions, and branding initiatives for artists and labels.
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1
Introduction and Chapter 1An overview of the course and introduction to the key themes in the history of the music industry.
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2
Development of the Early Music Industry
Explore the origins of the music industry and how it developed through the early 20th century.
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3
The Modern Industry (1960s-2000s)
A deep dive into the significant changes and growth of the modern music industry from the 1960s to the early 2000s.
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4
History of the music industryA text-based lesson on the key players in the music industry and how they interact within the business
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5
Unit 1 Quiz
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6
Operators within the Music Industry
Learn about the key players in the music industry, including record labels, publishers, and agents.
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7
Bonus Content: Ryan Explains Music Industry Operators in Detail
Ryan provides in-depth explanations of the roles and functions of various operators within the music industry.
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8
Operators within the Music Industry Part 2 - Those who manage performance, events /Distribution and sales
Discover the professionals who manage live performances, events, distribution, and sales in the music industry.
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9
Ryan discusses Event operators, booking agents, personal and PR managers.
An exploration of the role of booking agents, event managers, and PR professionals in the music industry.
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10
The Players, The Game
A detailed text-based lesson on the evolution of the music industry from its early days to modern times.
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11
Revision and discussion of Category 3
A review of the roles discussed, with a focus on performance and event operators.
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12
Music Industry Role player Assignment. -
13
Unit 2 Quiz
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14
Collaboration Agreements, Joint works, rights to exploit.
A continuation of the discussion on collaboration agreements and their importance in the industry.
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15
Copyright law - Royalties, Copyright infringement of Musical works
Learn about copyright law, royalties, and the legal ramifications of copyright infringement in the music business.
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16
Collaboration Agreements, Joint works, rights to exploit.
Explore the complexities of collaboration agreements, joint works, and rights related to exploiting musical works.
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17
Copyright Law, its implications for the music business
A text-based lesson on how copyright law affects the business aspects of music, including royalties and rights.
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18
Further Reading
Additional resources and readings on copyright law and its relevance in the music industry.
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19
Copyright Claim Validity - Robin Thicke Vs Estate of Marvin Gaye
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20
Unit 3 Quiz
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21
Application of Copyright law - Mechanicals, Sync, Master and Performance income
Discover how copyright law is applied in real-world scenarios, particularly in terms of royalties and licensing.
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22
Mechanical Royalties, Sync and Master licenses
A detailed look at how mechanical royalties, sync licenses, and master recordings are managed in the industry.
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23
Licensing agreements, royalty rates for digital vs Physica
Learn about the differences in royalty rates between digital and physical media and how licensing agreements are structured.
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24
Quick Discussion - SAMPRA/Needle time income
A brief discussion on SAMPRA and needle time income, which relates to performance rights and royalties.
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25
Application of Copyright law
A text-based lesson detailing the application of copyright law in various aspects of the music business.
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26
Fair use as it pertains to Master use - Assignment
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27
Master rights heads of Agreement Assignment
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28
Unit 4 Quiz - Rights, agreements and options
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29
Unit 4 - quiz 2 - CMOS and Musical rights
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30
Downloadable music study guide
A downloadable guide to help you review essential music theory concepts covered so far.
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31
Video Intro and catchup
A recap of previous lessons and an introduction to event management.
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32
Event Management
A text-based exploration of key event management practices in the music industry.
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33
Bonus content - Zoom call with Kasango
A special Zoom call with Kasango, providing insights into event management and the music business.
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34
Sponsorship Proposal Assignment: Spring Fiesta Event
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35
Part 1: Understanding aggregation
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Learn about aggregation and its role in digital music distribution, especially in relation to streaming platforms.
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36
Part 2: Aggregation and playlisting - Editorial vs User playlists
Discover how music is playlisted on streaming services and the differences between editorial and user-generated playlists.
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37
Walkthrough and analysis - Spotify for Artists
Walkthrough & Analysis - Spotify for artists
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38
Discussion on Digital Aggregation, Spotify for artists
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39
Part 3: Where Social Media and Music Collide
Explore the intersection of social media and music, and how platforms like TikTok and Instagram have influenced the music industry.
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40
Digital Revolution
A text-based lesson that looks at the impact of digital technologies on the music industry and how it has evolved.
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41
Social Media for Artists/Labels
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42
Brand Bible, Social Strategy, Core Values Assignment
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43
Unit 6 Quiz
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